about me
I'm Pendar, an
My claim to fame so far has been the implementation of two successful cultural campaigns which both generated quite a media hype. The first one was the infamous Arabian Gulf google bomb which you can read more about here. The second one is an artistic collaborative project called project 300.
This website houses my sketches, portfolio, photography,blogs, and my online store. I also accept design projects and commissioned work. You can see samples of my work here. If you are serious about a project please use the form below to contact me.
About the logo
The lego piece was lent to me by my co-worker Sue's housemate (thanks!). The fish was purchased at Toronto store ma-zone. As for the name Legofish itself, it's a badly kept secret.
About the site
This is version 2 of legofish.com, redesigned in November 2005. In redesigning the website, my main goals were to design a site that: fully validates in both html and css, and is 'Persian'. The challenge was to stay away from the cliches
and come up with something that is modern and elegant, using traditional Persian patterns.
Having a good archive of original photography from Iran helped me a lot. Every graphical element in this site is modeled after real-life Persian patterns.
For instance, the buttons are modeled from tile patterns found on the walls of the City Theatre in Tehran. The date display slide-rule mechanism is modeled after patterns I found
on walls of a mosque in Isfahan. Even the bullets, are mosaic patterns from walls of an Iranian church!
